Handing over orders to a delivery company is a huge frustration for e-retailers. No matter how exceptional their customer service is, the last thing that the customer will remember is the experience they have when receiving their goods. Until recently most courier firms have taken a haphazard approach. We may have paid for a premium [...]
This Christmas, the route optimisation team and I wanted to do something a little special. Our aim was to create a fun advertising campaign that captured the spirit of the festive season and demonstrated the power of route optimisation technology. The original idea was borne out of a “calculate the fastest route” promotion that Lauren [...]
Can cheesy be cool? This is a question we have asked ourselves many times while preparing our Christmas competition. In the end, we decided, if it can’t be cool, then it least it could be fun! All the same, it still took a fair amount of persuasion to convince our design team that a photo [...]
